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Octopus Newsletter

Octopus Platform Update

August 10th, 2020 Greetings and welcome to an August 2020 update on the Octopus platform. Despite seeing pandemic-related declines in ridership and engagement throughout Q2,

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Engagement Economy

Buckle up to Cash in on the Engagement Economy Captive consumers provide unprecedented opportunity for brand engagement By Cherian Thomas, November 6, 2019 In today’s

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Octopus logo next to competing OOH companies

Survival of the Fittest Impressions

An epidemic is underway. It is killing 99.5% of advertisements. It’s happening on mobile. It’s continues on desktops. The root cause – competition, evolution of content, and natural selection of consumer attention.

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