Advertiser Insights

Stay Updated!

Keep up to date with all the latest innovations from Octopus.

Octopus Newsletter

Where are you watching?

The consumer journey has changed dramatically over the last decade. Not too long ago, consumers watched appointment television for entertainment and hailed taxis in order

Read More »

Engagement Economy

Buckle up to Cash in on the Engagement Economy Captive consumers provide unprecedented opportunity for brand engagement By Cherian Thomas, November 6, 2019 In today’s

Read More »
Octopus logo next to competing OOH companies

Survival of the Fittest Impressions

An epidemic is underway. It is killing 99.5% of advertisements. It’s happening on mobile. It’s continues on desktops. The root cause – competition, evolution of content, and natural selection of consumer attention.

Read More »