Advertiser Insights

RETURN OF RIDESHARE AS A PREMIUM DIGITAL CHANNEL

Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-out-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare […]

IS OOH EFFECTIVE IN A POST-PANDEMIC WORLD?

Cherian Thomas, co-founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-out-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world. […]

Ep 104 – Cherian Thomas, Co-Founder and CEO of Octopus Interactive

In episode 104 Erik and Kerel catch up with Cherian Thomas, Co-Founder and CEO of Octopus Interactive which is the largest national network of interactive screens inside of Uber and Lyft vehicles.  Cherian takes us through his upbringing, career journey, the positive influence that his parents had on him, the importance of company culture, and much […]

OOH Insider with Ryan Bricklemyer on The Motorized OOH Revolution (Pt. 2)

OOH Insider with Cherian Thomas on The Motorized OOH Revolution

40 Under 40: Cherian Thomas

For Cherian Thomas and his team at Octopus Interactive Inc., the past few years have been a whirlwind. In 2018, Thomas — who previously co-founded and served as CEO for restaurant discount app Spotluck — helped guide his video advertising company as it pivoted to focus on its “Play Octopus” entertainment systems for ride-share vehicles. […]

The New Rules for Gamification in Advertising

By Dillon Tedesco, CRO of Octopus Interactive The rise of gaming in our culture has skyrocketed in the last 30 years as technology has rapidly advanced from classic Nintendo and Sega consoles to mind-bending VR, eSports, and next-gen systems. Forecasted to become a $300 billion dollar industry by 2025, the power of gaming is immense […]

The Person Behind the Wheel: Considering the Heroism and Humanity of Your Rideshare Driver

By Lauren DiRuggiero, Senior Director of Communications at Octopus Interactive Dave Kremnitzer started driving for Lyft in Washington, DC in 2014 after a 40-year career as a letter carrier for the US Postal Service. His son introduced him to the rideshare concept when they shared an Uber to a Pittsburgh Pirates game. As Dave approached retirement, […]

The Shifting Advertising Landscape

The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising – the awareness-lifting exercise we see in Super Bowl commercials – performance advertising endeavors to reach customers who specifically are in […]

Probabilistic vs. Deterministic Intent

By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive Since its inception in the 1990s, Google has grown so large that the government may soon intervene with some type of antitrust ruling. Google and its parent company Alphabet have become ubiquitous in American life, dominating search and advertising on the open web, making […]