Advertiser Insights
What Will Transportation Look Like Post-Covid?
By Cherian Thomas, CEO of Octopus Interactive A frequent observation made during the Covid-19 pandemic has been that the wide-scale disruption caused by mitigation measures dramatically accelerated business trends that were already in motion but otherwise would have taken years to play out. Remote office work and video conferencing were fast-tracked during the pandemic, for example, […]
Read More »January 21, 2021
Not All Video Ad Impressions are Created Equal
Now is a difficult time to sell advertising inventory on traditional broadcast television. The TV audience has fragmented from a few dominant networks into countless micro-communities spread across platforms. What’s more, in the wake of Covid-19, much of the sports and live programming that kept network TV viable has been shut down, postponed, or robbed […]
Read More »January 12, 2021
The Future of Rideshare
By Cherian Thomas, CEO of Octopus Interactive The Covid-19 pandemic sent shockwaves around the business world, but some industries found themselves uniquely exposed to the sudden disruption of daily life. Bars and restaurants, for example, closed virtually overnight, and many of those that have since reopened are operating with diminished capacity. Theaters and music venues, stadiums, […]
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The promising post-cookie world
Author: Ryan Bricklemyer Date published: December 4, 2020 Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world. 30-second summary: Google’s market-leading Chrome browser utilizes […]
Read More »December 4, 2020
Where are you watching?
Source: https://www.flickr.com/photos/crobgun/6182263954 Where are you watching? By Dillon Tedesco, October 15, 2020 The consumer journey has changed dramatically over the last decade. Not too long ago, consumers watched appointment television for entertainment and hailed taxis in order to go to a meeting, the airport, or for a night out. Today, consumer habits are very different. […]
Read More »October 19, 2020
Engagement Economy
Buckle up to Cash in on the Engagement Economy Captive consumers provide unprecedented opportunity for brand engagement By Cherian Thomas, November 6, 2019 In today’s busy world, where everyone and everything is connected, brand engagement reigns supreme. It’s not enough to passively get in front of consumers with millions of impressions. The Engagement Economy embodies […]
Read More »November 6, 2019
Survival of the Fittest Impressions
An epidemic is underway. It is killing 99.5% of advertisements. It’s happening on mobile. It’s continues on desktops. The root cause – competition, evolution of content, and natural selection of consumer attention.
Read More »April 30, 2019