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Octopus Bolsters Revenue Team with Industry Veterans

3 New Senior Advisors Will Drive Sales for Rideshare Advertising Platform BETHESDA, Md., Feb. 03, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it had hired three accomplished media veterans — Jack Randall, Dan Thomas and Dave Kupiec — as Senior Advisors with a focus on […]

February 5, 2021

What Will Transportation Look Like Post-Covid?

By Cherian Thomas, CEO of Octopus Interactive A frequent observation made during the Covid-19 pandemic has been that the wide-scale disruption caused by mitigation measures dramatically accelerated business trends that were already in motion but otherwise would have taken years to play out. Remote office work and video conferencing were fast-tracked during the pandemic, for example, […]

January 21, 2021

Octopus Interactive Recognized as One of Ad Age’s Best Places to Work

Distinction Recognizes Company Culture, Employee Satisfaction BETHESDA, Md., Jan. 12, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it has been named one of the Best Places to Work for 2021 by Ad Age, a daily must-read for an influential audience of decision makers […]

January 14, 2021

Rideshare Passengers Prefer Toyota, Tesla

More than one-third (40%) of rideshare passengers are making plans to purchase a new vehicle in the next two years. Rideshare advertising platform Octopus Interactive, which deploys interactive screens in Uber and Lyft vehicles across 30 markets in the U.S. and Canada, surveyed more than 1,000 passengers from August to November via the screens using […]

January 12, 2021

Not All Video Ad Impressions are Created Equal

Now is a difficult time to sell advertising inventory on traditional broadcast television. The TV audience has fragmented from a few dominant networks into countless micro-communities spread across platforms. What’s more, in the wake of Covid-19, much of the sports and live programming that kept network TV viable has been shut down, postponed, or robbed […]

The Current and Future State of Rideshare Fast-Food Advertising

Marketers are in for a challege, but one with plenty of upside. Like almost every industry, the rideshare economy suffered mightily in the wake of the COVID-19 pandemic. Uber and Lyft saw ridership disappear at all hours when the world sheltered in place. Rideshare has seen a strong recovery, however, and life after COVID will […]

Rideshare: A Premium OOH Opportunity for Restaurants?

Impressions are on the rise again. According to a survey conducted by VIOOH, a planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising, programmatic OOH will climb to 51 percent of all digital campaigns in 2021, up from 47 percent in 2019. One unique OOH outlet this exists for restaurants is rideshare […]

A Statement from Octopus Interactive CEO Cherian Thomas on the Passage of Proposition 22 in California

As Proposition 22 has passed in California, we look forward to seeing continued progress towards rideshare drivers achieving fair earnings while maintaining valuable flexibility. Uber and Lyft have announced that drivers will receive a minimum working wage and occupational accident insurance, as well as healthcare contributions when they meet minimum drivetime requirements, expanding their safety […]

The Future of Rideshare

By Cherian Thomas, CEO of Octopus Interactive The Covid-19 pandemic sent shockwaves around the business world, but some industries found themselves uniquely exposed to the sudden disruption of daily life. Bars and restaurants, for example, closed virtually overnight, and many of those that have since reopened are operating with diminished capacity. Theaters and music venues, stadiums, […]

Octopus Interactive Announces International Expansion and Continued Rideshare Rebound

Tablet-based Rideshare Ad Platform Anticipates Growing Demand for Premium Video Inventory BETHESDA, Md., Oct. 07, 2020 — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today further international expansion, new capabilities and evidence of continued recovery in the rideshare economy as the company prepares for accelerating demand in 2020 […]

October 7, 2020