TORONTO, July 15, 2020 –NOVUS Canada announced today that it has launched a brand extension, NOVUS EXTRA, and that the initiative’s first partnership is with Octopus Interactive, the largest

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital

Amid concerns about low wages in the ride-hailing industry, a number of venture capital (VC)-backed startups have emerged to help drivers boost their earnings…

A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own.

Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group.