Press & Media | Play Octopus

Lottery.com Announces Winner of WinTogether Premier Charitable Sweepstakes Campaign

AUSTIN, Texas, April 21, 2021 (GLOBE NEWSWIRE) — Lottery.com (the “Company” or “Lottery.com”), a leading platform that enables users to play the lottery online, today announced the winner of WinTogether.org’s (“WinTogether”) first-ever charitable campaign. WinTogether, which supports charitable causes by incentivizing people to donate for the chance to win once in a lifetime experiences and […]

April 22, 2021

Octopus Expands Into 21 New U.S. Markets

Octopus Interactive Announces Expansion Rideshare Media Platform Accelerates Growth With Expansion Into 21 New U.S. Markets BETHESDA, Md., – Octopus Interactive, the largest network of interactive screens inside of Uber and Lyft vehicles, announced today that the company is rolling out in 21 new markets across the nation. Octopus now boasts an expansive footprint across 190 DMAs […]

Octopus Hails Nielsen for In-Uber Ratings

Ride-share cars are preview for autonomous vehicles Octopus, a venture-backed technology company with a network of interactive video screens in 15,000 Lyft and Uber cars, has made a deal to be included in Nielsen’s Digital Content Ratings, starting in the second quarter. Octopus already sells ads to Fortune 50 firms based on its own first-party data, […]

April 15, 2021

Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Nearly 70% of Uber and Lyft users cited climate change as important People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But Captive doesn’t always equal engaged. However, if the right message and the right format […]

April 12, 2021

Octopus Bolsters Revenue Team with Industry Veterans

3 New Senior Advisors Will Drive Sales for Rideshare Advertising Platform BETHESDA, Md., Feb. 03, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it had hired three accomplished media veterans — Jack Randall, Dan Thomas and Dave Kupiec — as Senior Advisors with a focus on […]

February 5, 2021

What Will Transportation Look Like Post-Covid?

By Cherian Thomas, CEO of Octopus Interactive A frequent observation made during the Covid-19 pandemic has been that the wide-scale disruption caused by mitigation measures dramatically accelerated business trends that were already in motion but otherwise would have taken years to play out. Remote office work and video conferencing were fast-tracked during the pandemic, for example, […]

January 21, 2021

Octopus Interactive Recognized as One of Ad Age’s Best Places to Work

Distinction Recognizes Company Culture, Employee Satisfaction BETHESDA, Md., Jan. 12, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it has been named one of the Best Places to Work for 2021 by Ad Age, a daily must-read for an influential audience of decision makers […]

January 14, 2021

Rideshare Passengers Prefer Toyota, Tesla

More than one-third (40%) of rideshare passengers are making plans to purchase a new vehicle in the next two years. Rideshare advertising platform Octopus Interactive, which deploys interactive screens in Uber and Lyft vehicles across 30 markets in the U.S. and Canada, surveyed more than 1,000 passengers from August to November via the screens using […]

January 12, 2021

Not All Video Ad Impressions are Created Equal

Now is a difficult time to sell advertising inventory on traditional broadcast television. The TV audience has fragmented from a few dominant networks into countless micro-communities spread across platforms. What’s more, in the wake of Covid-19, much of the sports and live programming that kept network TV viable has been shut down, postponed, or robbed […]

The Current and Future State of Rideshare Fast-Food Advertising

Marketers are in for a challege, but one with plenty of upside. Like almost every industry, the rideshare economy suffered mightily in the wake of the COVID-19 pandemic. Uber and Lyft saw ridership disappear at all hours when the world sheltered in place. Rideshare has seen a strong recovery, however, and life after COVID will […]