Press & Media
Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads
Nearly 70% of Uber and Lyft users cited climate change as important People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But Captive doesn’t always equal engaged. However, if the right message and the right format […]
Read More »April 12, 2021
Octopus Bolsters Revenue Team with Industry Veterans
3 New Senior Advisors Will Drive Sales for Rideshare Advertising Platform BETHESDA, Md., Feb. 03, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it had hired three accomplished media veterans — Jack Randall, Dan Thomas and Dave Kupiec — as Senior Advisors with a focus on […]
Read More »February 5, 2021
Octopus Interactive Recognized as One of Ad Age’s Best Places to Work
Distinction Recognizes Company Culture, Employee Satisfaction BETHESDA, Md., Jan. 12, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it has been named one of the Best Places to Work for 2021 by Ad Age, a daily must-read for an influential audience of decision makers […]
Read More »January 14, 2021
Rideshare Passengers Prefer Toyota, Tesla
More than one-third (40%) of rideshare passengers are making plans to purchase a new vehicle in the next two years. Rideshare advertising platform Octopus Interactive, which deploys interactive screens in Uber and Lyft vehicles across 30 markets in the U.S. and Canada, surveyed more than 1,000 passengers from August to November via the screens using […]
Read More »January 12, 2021
The Current and Future State of Rideshare Fast-Food Advertising
Marketers are in for a challege, but one with plenty of upside. Like almost every industry, the rideshare economy suffered mightily in the wake of the COVID-19 pandemic. Uber and Lyft saw ridership disappear at all hours when the world sheltered in place. Rideshare has seen a strong recovery, however, and life after COVID will […]
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Rideshare: A Premium OOH Opportunity for Restaurants?
Impressions are on the rise again. According to a survey conducted by VIOOH, a planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising, programmatic OOH will climb to 51 percent of all digital campaigns in 2021, up from 47 percent in 2019. One unique OOH outlet this exists for restaurants is rideshare […]
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A Statement from Octopus Interactive CEO Cherian Thomas on the Passage of Proposition 22 in California
As Proposition 22 has passed in California, we look forward to seeing continued progress towards rideshare drivers achieving fair earnings while maintaining valuable flexibility. Uber and Lyft have announced that drivers will receive a minimum working wage and occupational accident insurance, as well as healthcare contributions when they meet minimum drivetime requirements, expanding their safety […]
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Octopus Interactive Announces International Expansion and Continued Rideshare Rebound
Tablet-based Rideshare Ad Platform Anticipates Growing Demand for Premium Video Inventory BETHESDA, Md., Oct. 07, 2020 — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today further international expansion, new capabilities and evidence of continued recovery in the rideshare economy as the company prepares for accelerating demand in 2020 […]
Read More »October 7, 2020
Octopus Platform Update
August 10th, 2020 Greetings and welcome to an August 2020 update on the Octopus platform. Despite seeing pandemic-related declines in ridership and engagement throughout Q2, we are now seeing solid recoveries in Q3. Please read on for more details and always feel free to reach out with questions to Kyle Roll, our Director of Marketing […]
Read More »August 10, 2020
Octopus Interactive quickly adapts to the “new normal” with the launch of touchless trivia game
BETHESDA, Md., Aug. 6, 2020 – Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, has launched new “touchless” games that riders can play by using their personal phone as a game controller, eliminating the need to touch a shared screen. The Covid-19 pandemic has changed the way we travel and interact with people, […]
Read More »August 6, 2020