Adweek – Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services

​How companies are monetizing the backseats of Lyft and Uber

By: Patrick Kulp, November 7, 2019 – Original Article

A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own.

Octopus Interactive, a company that offers ride-hail passengers cash prizes for playing games and watching ads through backseat tablets, has raised $10.3 million from investors including the digital venture arm of Sinclair Broadcast Group and MathCapital, an investment firm tied to ad vendor MediaMath.

The cash infusion will aid the company’s plans to create a programmatic offering alongside the geo-targeted interactive ads it sells directly to brands like Disney, Walmart and Marriott…

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