domenica, Author at Play Octopus

Octopus Uses Shark Week To Promote Philo in Ride Share Cars

Octopus Interactive, which runs ads on screens inside Uber and Lyft vehicles, mounted a campaign using Discovery’s Shark Week to promote the Philo streaming TV service. The campaign, which used Octopus’ new Tune in Takeover interactive video format, served up 3.5 million impressions to riders. Some of those riders bit on the campaign and followed up for more information […]

August 11, 2021

Octopus Interactive Announces Partnership with Place Exchange

Premium Passenger-Facing Rideshare Ad Inventory Will Be Available on Leading Programmatic DOOH Platform BETHESDA, Md., – Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. Place Exchange […]

July 29, 2021

How Ride Sharing Services Can Drive Bar Promotions

Effectively, there were two Independence Days this summer—the national holiday and the day your local government granted bars the freedom to fully reopen. As the country still recovers from the pandemic shakeup, however, bar owners may find their customer base breaking up into two camps: Those excited to return to their pre-pandemic joie-de-vivre, and others who […]

July 6, 2021

Octopus Interactive Announces Partnership with Vistar Media

Tablet-based Rideshare Ad Inventory Available on Programmatic Exchange BETHESDA, Md., June 23, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. “Vistar […]

June 23, 2021

Uber, Lyft turn to digital signage

In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to Uber and Lyft to market to a captive audience. From a looping attract screen on a kiosk to a bright LED display at the Las Vegas strip, digital signage has taken […]

May 17, 2021

Octopus Expands Into 21 New U.S. Markets

Octopus Interactive Announces Expansion Rideshare Media Platform Accelerates Growth With Expansion Into 21 New U.S. Markets BETHESDA, Md., – Octopus Interactive, the largest network of interactive screens inside of Uber and Lyft vehicles, announced today that the company is rolling out in 21 new markets across the nation. Octopus now boasts an expansive footprint across 190 DMAs […]

April 22, 2021

Octopus Hails Nielsen for In-Uber Ratings

Ride-share cars are preview for autonomous vehicles Octopus, a venture-backed technology company with a network of interactive video screens in 15,000 Lyft and Uber cars, has made a deal to be included in Nielsen’s Digital Content Ratings, starting in the second quarter. Octopus already sells ads to Fortune 50 firms based on its own first-party data, […]

April 15, 2021

Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Nearly 70% of Uber and Lyft users cited climate change as important People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But Captive doesn’t always equal engaged. However, if the right message and the right format […]

April 12, 2021

Octopus Bolsters Revenue Team with Industry Veterans

3 New Senior Advisors Will Drive Sales for Rideshare Advertising Platform BETHESDA, Md., Feb. 03, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it had hired three accomplished media veterans — Jack Randall, Dan Thomas and Dave Kupiec — as Senior Advisors with a focus on […]

February 5, 2021

What Will Transportation Look Like Post-Covid?

By Cherian Thomas, CEO of Octopus Interactive A frequent observation made during the Covid-19 pandemic has been that the wide-scale disruption caused by mitigation measures dramatically accelerated business trends that were already in motion but otherwise would have taken years to play out. Remote office work and video conferencing were fast-tracked during the pandemic, for example, […]

January 21, 2021

Author: domenica