H-E-B

Brand affinity and increased engagement through custom game

LARGE GROCERY CHAIN

6.83%

Engagement Rate

5,000

Opted-In Leads

Campaign Details

Texas-based HEB, one of the largest grocery chains in the U.S., is well known for its powerful brand, successful white labels, and innovative approach to marketing. With a goal to drive awareness for new product lines while achieving (and maintaining) a first-mover advantage, this brand activated across its top priority markets with a creative mix of video ads and custom branded game experiences. The campaign ran in San Antonio, Houston, and Austin and has been active with rotating creative since March 2019. https://youtu.be/a6cBbVO_za8

Solution

The campaign incorporates interactive call-to-action buttons and custom reveals to showcase in-store promotions and featured items. Additionally, Octopus created a fully branded game for the campaign to drive further awareness, brand affinity and engagement with an exciting sweepstakes promotion. HEB continually deploys new games into the campaign to feature more white-label brands and keep content fresh and exciting. https://youtu.be/-IrWET6n7h8

Outcomes

Upon activating branded game experiences on Octopus, H-E-B achieved an engagement rate of 6.83% and nearly 5,000 opted-in leads that entered to win a sweepstakes prize.

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