Press Archives | Play Octopus

Uber, Lyft turn to digital signage

In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to Uber and Lyft to market to a captive audience. From a looping attract screen on a kiosk to a bright LED display at the Las Vegas strip, digital signage has taken […]

May 17, 2021

Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Nearly 70% of Uber and Lyft users cited climate change as important People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But Captive doesn’t always equal engaged. However, if the right message and the right format […]

April 12, 2021

Octopus Interactive quickly adapts to the “new normal” with the launch of touchless trivia game

BETHESDA, Md., Aug. 6, 2020 – Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, has launched new “touchless” games that riders can play by using their personal phone as a game controller, eliminating the need to touch a shared screen. The Covid-19 pandemic has changed the way we travel and interact with people, […]

August 6, 2020

VentureBeat – How the ride-hailing industry is fueling a new breed of startup

Amid concerns about low wages in the ride-hailing industry, a number of venture capital (VC)-backed startups have emerged to help drivers boost their earnings…

November 8, 2019

TechCrunch – Sinclair leads $10.3M investment in rideshare advertising startup Octopus

Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group.

November 7, 2019

Business Insider – The next major advertising platform could be inside your Uber ride

The next time you step into an Uber or Lyft, there might be a small touchscreen tablet enticing you to play a quick game of trivia.

February 7, 2019