Newfronts

Day One

The Rideshare Universe

In recent years, along with Uber and Lyft’s meteoric rise in popularity, rideshare has gone from a luxury to a necessity for many of today’s most valuable consumers. A massive opportunity exists for marketers to deliver their messages during this essential component of the customer journey. To learn more about taking advantage of this opportunity, contact us!

Day Two

The Rideshare Audience

Rideshare has become a primary method of transportation for many of today’s most attractive consumers. As an audience, rideshare passengers skew younger, more educated, higher income, and tech-savvy, with a propensity to cut cable and even car ownership. To learn more about reaching this highly desirable audience, contact us!

Day Three

Rideshare Marketing

100% Video Completion Rate and 100% Viewability in a brand-safe and fraud-free environment. Engagement and click-through rates like no other platform. These are some of the benefits that marketers can expect when utilizing rideshare marketing. To learn more about rideshare marketing, contact us!

Day Four

Rideshare Marketing in the Future

The future of transportation will be autonomous. Passengers will have choices on how they spend their time going from point A to point B. In-vehicle marketing will support these choices as monthly unique reach goes from 5 million to 50 million over the next two years. To learn more about how to be included in this growth, contact us!

Day Five

Games - The Ultimate Hook

All marketing is about attention. Octopus’ interactive games are the ultimate hook to capture a riders’ attention. By creating memorable branded gaming experiences, brands can achieve engagement rates of over 10% on Octopus. To learn more about how branded games can help gain the attention of your desired customers, contact us!

Learn More

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