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Not All Video Ad Impressions are Created Equal

Now is a difficult time to sell advertising inventory on traditional broadcast television. The TV audience has fragmented from a few dominant networks into countless micro-communities spread across platforms. What’s more, in the wake of Covid-19, much of the sports and live programming that kept network TV viable has been shut down, postponed, or robbed […]

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The Current and Future State of Rideshare Fast-Food Advertising

Marketers are in for a challege, but one with plenty of upside. Like almost every industry, the rideshare economy suffered mightily in the wake of the COVID-19 pandemic. Uber and Lyft saw ridership disappear at all hours when the world sheltered in place.  Rideshare has seen a strong recovery, however, and life after COVID will […]

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Rideshare: A Premium OOH Opportunity for Restaurants?

Impressions are on the rise again. According to a survey conducted by VIOOH, a planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising, programmatic OOH will climb to 51 percent of all digital campaigns in 2021, up from 47 percent in 2019. One unique OOH outlet this exists for restaurants is rideshare […]

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A Statement from Octopus Interactive CEO Cherian Thomas on the Passage of Proposition 22 in California

As Proposition 22 has passed in California, we look forward to seeing continued progress towards rideshare drivers achieving fair earnings while maintaining valuable flexibility. Uber and Lyft have announced that drivers will receive a minimum working wage and occupational accident insurance, as well as healthcare contributions when they meet minimum drivetime requirements, expanding their safety […]

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The Future of Rideshare

By Cherian Thomas, CEO of Octopus Interactive The Covid-19 pandemic sent shockwaves around the business world, but some industries found themselves uniquely exposed to the sudden disruption of daily life. Bars and restaurants, for example, closed virtually overnight, and many of those that have since reopened are operating with diminished capacity. Theaters and music venues, stadiums, […]

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¿Cómo puedo montar mi tableta en una partición o divisor de plástico?

< Página de inicioSi tiene un divisor de plástico en su vehículo de viaje compartido, ¡aún puede utilizar su tableta Octopus! Puede montar su tableta usando velcro adherido a los clips de montaje de la tableta y al divisor de plástico. Siga las instrucciones a continuación para asegurarse de que su tableta esté montada de […]

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Necesito un cable de carga, un puerto de carga o un soporte de repuesto.

< Página de inicio¿El pasajero pisó el cable de carga de su tableta al salir del auto o su puerto de carga está funcionando mal? ¡No hay problema! Tenemos cables de carga, puertos de carga y soportes de velcro de repuesto gratuitos disponibles para su envío. Informe a nuestro equipo de asistencia técnica qué equipo […]

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How can I mount my tablet on a partition or plastic divider?

< Help Center HomeIf you have a plastic divider in your rideshare vehicle, you can still utilize your Octopus tablet! You may mount your tablet by using velcro adhered to the tablet mount clips and the plastic divider.  Please follow the instructions below to ensure your tablet is mounted securely: 1. Peel the tape off […]

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