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How Ride Sharing Services Can Drive Bar Promotions

Effectively, there were two Independence Days this summer—the national holiday and the day your local government granted bars the freedom to fully reopen. As the country still recovers from the pandemic shakeup, however, bar owners may find their customer base breaking up into two camps: Those excited to return to their pre-pandemic joie-de-vivre, and others who […]

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Password Protected: LG vs Pretech

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The New Rules for Gamification in Advertising

By Dillon Tedesco, CRO of Octopus Interactive The rise of gaming in our culture has skyrocketed in the last 30 years as technology has rapidly advanced from classic Nintendo and Sega consoles to mind-bending VR, eSports, and next-gen systems. Forecasted to become a $300 billion dollar industry by 2025, the power of gaming is immense […]

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Octopus Interactive Announces Partnership with Vistar Media

Tablet-based Rideshare Ad Inventory Available on Programmatic Exchange BETHESDA, Md., June 23, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. “Vistar […]

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Where can I find my tablet number?

< Help Center HomeThe Octopus team may ask you for your tablet number to enter competitions or to assist with tablet troubleshooting. You can locate your tablet number on:  The back of your Octopus tablet All Octopus devices are shipped with a sticker on the back showing the tablet number. Please note: To see this […]

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Password Protected: Partnership With Octopus

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The Person Behind the Wheel: Considering the Heroism and Humanity of Your Rideshare Driver

By Lauren DiRuggiero, Senior Director of Communications at Octopus Interactive Dave Kremnitzer started driving for Lyft in Washington, DC in 2014 after a 40-year career as a letter carrier for the US Postal Service. His son introduced him to the rideshare concept when they shared an Uber to a Pittsburgh Pirates game. As Dave approached retirement, […]

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Uber, Lyft turn to digital signage

In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to Uber and Lyft to market to a captive audience. From a looping attract screen on a kiosk to a bright LED display at the Las Vegas strip, digital signage has taken […]

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The Shifting Advertising Landscape

The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising – the awareness-lifting exercise we see in Super Bowl commercials – performance advertising endeavors to reach customers who specifically are in […]

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