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About us

Founded in 2018 and acquired by T-Mobile in 2022, Octopus is the world’s largest rideshare advertising network. We send rideshare drivers a free interactive tablet that allows passengers to play games, view sports scores, win prizes, and more.

Drivers earn direct cash payouts, higher tips, and better ratings. Advertisers gain access to premium video inventory with interactive and entertaining games for a memorable brand experience.

If you are interested in receiving a tablet for your rideshare vehicle, click here to learn more and apply for a free device.

Drive with Octopus

Passenger interacting with octopus tablet in the backseat of a Rideshare.

Upgrade your rideshare with Octopus to earn direct cash payouts, higher tips, and better ratings.

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Advertise with Octopus

Close up of Passenger interacting with octopus tablet in the backseat of a Rideshare.

Utilize premium video inventory with interactive and entertaining games for a highly memorable brand experience.

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Octopus does not utilize face-tracking technology or artificial intelligence to assess the physical appearance of rideshare riders, nor do we use the cameras on our devices to record, film, transmit or store any images. We do not use the cameras on our devices to serve targeted advertisements and our platform is fully compliant with all privacy laws and local regulations. Read more here.