Uber, Lyft turn to digital signage
In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to Uber and Lyft to market to a captive audience. From a looping attract screen on a kiosk to a bright LED display at the Las Vegas strip, digital signage has taken […]
Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads
Nearly 70% of Uber and Lyft users cited climate change as important People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But Captive doesn’t always equal engaged. However, if the right message and the right format […]
Octopus Interactive quickly adapts to the “new normal” with the launch of touchless trivia game
BETHESDA, Md., Aug. 6, 2020 – Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, has launched new “touchless” games that riders can play by using their personal phone as a game controller, eliminating the need to touch a shared screen. The Covid-19 pandemic has changed the way we travel and interact with people, […]
VentureBeat – How the ride-hailing industry is fueling a new breed of startup
Amid concerns about low wages in the ride-hailing industry, a number of venture capital (VC)-backed startups have emerged to help drivers boost their earnings…
TechCrunch – Sinclair leads $10.3M investment in rideshare advertising startup Octopus
Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group.
Business Insider – The next major advertising platform could be inside your Uber ride
The next time you step into an Uber or Lyft, there might be a small touchscreen tablet enticing you to play a quick game of trivia.