Our tablets command the attention of millions of consumers every month. This reach is offered to the world’s top brands at a premium price. However, we believe that such a powerful voice shouldn’t be restricted to those with a handsome marketing budget. Which is why we started Give8.

Our Give8 initiative dedicates 8% of our advertising space to charitable organizations and causes. It’s our way of doing what we can to make a positive impact on our world. Check out some of our Give8 partners below and apply for your organization or cause to be featured.

Apply for Give8

Gold Together

(September 2021)

Gold Together is the American Cancer Society initiative dedicated to increasing awareness of childhood cancer, supporting families facing a diagnosis, and raising funds to end childhood cancer.

All funds raised directly support childhood cancer research, education, advocacy, and service, as well as promote cancer prevention efforts targeting children to help their risk for cancer later in life.

Learn more at www.goldtogether.com

COVID-19 PSA (Ad Council)

(June – August 2021)

The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives—but they can only be successful if millions of Americans recognize the urgency, safety and vital importance of getting vaccinated.

Learn more at AdCouncil.org/COVID-Vaccine and coronavirus.gov

Stop AAPI Hate

(April – May 2021)

In response to the alarming escalation in xenophobia and bigotry resulting from the COVID-19 pandemic, the Asian Pacific Planning and Policy Council (A3PCON), Chinese for Affirmative Action (CAA), and the Asian American Studies Department of San Francisco State University launched the Stop AAPI Hate reporting center on March 19, 2020. The center tracks and responds to incidents of hate, violence, harassment, discrimination, shunning, and child bullying against Asian Americans and Pacific Islanders in the United States.

Learn more at stopaapihate.org

Former Presidents and COVID-19 Vaccine Facts (Ad Council and COVID Collaborative)

(March 2021)

The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives—but they can only be successful if millions of Americans recognize the urgency, safety and vital importance of getting vaccinated. Former Presidents Barack Obama, George W. Bush and Bill Clinton share the facts about COVID-19 vaccination.

Learn more at AdCouncil.org/COVID-Vaccine and GetVaccineAnswers.org

Octopus Vaccine PSA

(January – February 2021)

Help stop the pandemic by getting vaccinated. Studies show that COVID-19 vaccines are effective at keeping you from getting COVID-19. Experts also think that getting a COVID-19 vaccine may help keep you from getting seriously ill even if you do get COVID-19. COVID-19 vaccination is an important tool to help us get back to normal.

Learn more at CDC.gov/coronavirus

Save the Children

(December 2020)

The pandemic has changed everything for children. The way they learn. The way they play with friends and see family members. Even their ability to get healthy food. This holiday season give a gift to Save the Children. Our work in the U.S. and around the world gives children a healthy start, the opportunity to learn and protection from harm. Donate now, and help create positive change that children need right now.

Learn more at savethechildren.org

Cancer Hope Network

(November 2020)

Cancer Hope Network’s mission is to provide free one-on-one confidential support to all people (patients, family or friends) impacted by cancer, along the entire continuum from diagnosis through survivorship. They provide support by training volunteers who faced similar experiences who are matched to those needing their services. Through this process they strive to instill hope and make a positive difference in the lives of people touched by cancer.

Learn more at cancerhopenetwork.org

American Cancer Society

Making Strides Against Breast Cancer
(October 2020)

For more than two decades, Making Strides Against Breast Cancer has united communities in the fight against this deadly disease and funded breakthrough research, 24/7 support for breast cancer patients, and access to lifesaving screenings. Today, Making Strides is the largest network of breast cancer events in the nation.

Learn more at makingstrideswalk.org

Message from the U.S. Surgeon General (Ad Council)

(March-September 2020)

During the height of the COVID-19 pandemic, The Ad Council utilized Octopus tablets to help spread public health and safety messages. In this video, U.S. Surgeon General Dr. Jerome Adams, Coronavirus Response Coordinator Dr. Deborah Brix, and NIAID Director Dr. Anthony Fauci share valuable information on how U.S. Citizens can help slow the spread of the virus and save lives.

Learn more at Coronavirus.gov

The Women’s Fund Miami-Dade

(January-February 2020)

Over 25 years, The Women’s Fund Miami-Dade has worked to improve the lives of women and girls by providing programing throughout Miami-Dade County. 

For super Bowl LIV the Women’s Fund Miami-Dade, the Miami Super Bowl Host Committee, and the Office of Miami-Dade State Attorney, Katherine Fernandez Rundle, teamed up to lead The Stop Sex Trafficking Campaign.  Octopus joined as a partner to help spread awareness throughout the greater Miami area community.

Learn more about the Women’s Fund Miami-Dade’s work at womensfundmiami.org

Save the Children

(December 2019)

Save the Children believes that one small act starts a ripple of change helping children, families, communities and the future we all share.

For 100 years, Save the Children has been making change ensuring that children around the world and in the U.S. are healthy, educated, and safe. This year, give the people on your list the only gift that can make change for children – a donation to Save the Children.

Learn more at savethechildren.org

She Can STEM

(November 2019)

The Ad Council’s new campaign, She Can STEM, inspires middle school girls to stay in STEM by showcasing female role models across a variety of STEM fields.

PSAs give girls ages 11-15 the inspiration they need to see themselves in STEM and reinforce that STEM is cool, creative, and inspiring.

Learn more at shecanstem.com

American Cancer Society

Making Strides Against Breast Cancer
(October 2019)

Every dollar Making Strides Against Breast Cancer raises helps the American Cancer Society fund breast cancer research, free rides to chemo, free places to stay near treatment, a live 24/7 cancer helpline, and so much more.

Making Strides Against Breast Cancer isn’t just a walk. It’s a movement to end breast cancer. This is why Octopus teamed up with them to help promote live walk events and fundraising.

Learn more at makingstrideswalk.org

Waves For Water

(September 2019)

​Waves for Water™ (W4W) is a non-profit dedicated to helping communities across the world gain access to clean drinking water.

Access to clean water not only decreases the risks of waterborne illnesses–but it also positively impacts many other aspects of life. Learn more at: wavesforwater.org

During September, rideshare customers using Play Octopus tablets were encouraged to support W4W’s disaster relief work in the Bahamas, after hurricane Dorrian.

Coral Restoration Foundation

(August 2019)

Coral Restoration Foundation™ (CRF) is the world’s largest non-profit marine-conservation organization dedicated to restoring coral reefs to a healthy state, in Florida and globally.

Their core mission is to restore coral reefs, to educate others on the importance of our oceans, and to use science to further coral research and coral reef monitoring techniques. Learn more at coralrestoration.org

During the month of August, rideshare customers using Play Octopus tablets will have the option to learn more about their mission and ways to stay connected with their organization.

Cystic Fibrosis Foundation

(July 2019)

The Cystic Fibrosis Foundation is the world’s leader in the search for a cure for cystic fibrosis, and nearly every CF-specific drug available today was made possible with their financial support.

Learn More Here

Play Octopus shares this organization’s mission with millions of riders, and encourages donations to help find a cure for cystic fibrosis!


(June 2019)

Carbonfund.org is leading the fight against global warming, making it easy and affordable for any individual, business or organization to reduce & offset their climate impact and hasten the transition to a clean energy future. Learn more here.

During the month of June, rideshare customers using Play Octopus tablets will have the option to offset the carbon emissions from their ride by making a $1 donation to Carbonfund.org to offset every 10 miles of their ride.


(May 2019)

KaBOOM! is the national non-profit dedicated to giving all kids—especially those living in poverty—the childhood they deserve through great, safe places to play. Since 1996, KaBOOM! has worked to create safe, community-built playspaces, drive innovation in playspace design and help cities make play the easy choice for kids and families. Learn More Here!

Play Octopus shares this organization’s mission with millions of riders, and encourages donations to help kids get the childhood they deserve!

Luke’s Wings

(April 2019)

Luke’s Wings, a non-profit dedicated to the support of wounded, ill and injured service members, provides families with the means to visit during recovery and rehabilitation. Learn more here.

Play Octopus encouraged riders to donate to this great cause.

Children’s National Brainy Camps

(March 2019)

Children’s National Brainy Camps helps youth with chronic health conditions live well and reach their potential. They advance these goals through their weeklong condition-specific residential summer camps, as well as through year-round support and leadership programs.

Their programs provide children with chronic illnesses the opportunities to meet peers, mentors and counselors with the same conditions and discover that they are not alone in the world. Learn more here.

Play Octopus shares this organization’s mission with millions of riders, and encourages donations to help more children attend camps.


(February 2019)

ForestPlanet is a 501(c)3 organization that supports large scale, low cost-per-tree reforestation efforts all over the world. They help plant trees in regions where they have the greatest positive impact on the soil, the environment, local habitat, and communities in peril. Donate today and help plant new trees for as little as $0.10 each.

Play Octopus encouraged riders to donate to ForestPlanet and join the organization’s mailing list.

Go Vote


We reminded riders and drivers to get out and vote! This non-partisan video simply encouraged participation in the civic process.


Do you have an organization or cause you’d like to feature on Octopus? Please fill out the form below and we will be in touch if it looks like the right fit!

[hubspot portal=”4805012″ id=”01403a39-fdd4-4cfc-b170-5776aaa2aabb” type=”form”]