IS OOH EFFECTIVE IN A POST-PANDEMIC WORLD?
Cherian Thomas, co-founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-out-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world.
Listen here: https://link.chtbl.com/UFZ2dXvL?sid=website