RETURN OF RIDESHARE AS A PREMIUM DIGITAL CHANNEL
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-out-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel.
Listen here: https://martechpod.com/episode/is-ooh-effective-in-a-post-pandemic-world-cherian-thomas-octopus-interactive/return-of-rideshare-as-a-premium-digital-channel-cherian-thomas-octopus-interactive/