RETURN OF RIDESHARE AS A PREMIUM DIGITAL CHANNEL
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-out-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel.