Octopus August Updates
En Español La Semana de Mascotas 2021 fue un gran éxito, ¡más de cien mascotas de los conductores de Octopus participaron en el Concurso de Mejores Mascotas! Felicitaciones a los cuatro finalistas: Rico – Jason B. Max – Conde B. Marty – Craig M. Cheeto – Eric S. ¡Estos asombrosos Octo-mascotas se mostrarán en tabletas […]
Octopus Uses Shark Week To Promote Philo in Ride Share Cars
Octopus Interactive, which runs ads on screens inside Uber and Lyft vehicles, mounted a campaign using Discovery’s Shark Week to promote the Philo streaming TV service. The campaign, which used Octopus’ new Tune in Takeover interactive video format, served up 3.5 million impressions to riders. Some of those riders bit on the campaign and followed up for more information […]
Octopus Interactive Announces Partnership with Place Exchange
Premium Passenger-Facing Rideshare Ad Inventory Will Be Available on Leading Programmatic DOOH Platform BETHESDA, Md., – Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. Place Exchange […]
How Ride Sharing Services Can Drive Bar Promotions
Effectively, there were two Independence Days this summer—the national holiday and the day your local government granted bars the freedom to fully reopen. As the country still recovers from the pandemic shakeup, however, bar owners may find their customer base breaking up into two camps: Those excited to return to their pre-pandemic joie-de-vivre, and others who […]
Octopus Interactive Announces Partnership with Vistar Media
Tablet-based Rideshare Ad Inventory Available on Programmatic Exchange BETHESDA, Md., June 23, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. “Vistar […]
Octopus Expands Into 21 New U.S. Markets
Octopus Interactive Announces Expansion Rideshare Media Platform Accelerates Growth With Expansion Into 21 New U.S. Markets BETHESDA, Md., – Octopus Interactive, the largest network of interactive screens inside of Uber and Lyft vehicles, announced today that the company is rolling out in 21 new markets across the nation. Octopus now boasts an expansive footprint across 190 DMAs […]
Introducing 21 New Markets!
We are spreading our tentacles even further and welcoming new drivers from all over the country with 21 new markets in 2021! Octopus is now in 42 total cities spanning the United States! Know any drivers in our newest areas? Be sure to refer them to Play Octopus! Each driver you refer = at least […]
Octopus Hails Nielsen for In-Uber Ratings
Ride-share cars are preview for autonomous vehicles Octopus, a venture-backed technology company with a network of interactive video screens in 15,000 Lyft and Uber cars, has made a deal to be included in Nielsen’s Digital Content Ratings, starting in the second quarter. Octopus already sells ads to Fortune 50 firms based on its own first-party data, […]
Octopus Bolsters Revenue Team with Industry Veterans
3 New Senior Advisors Will Drive Sales for Rideshare Advertising Platform BETHESDA, Md., Feb. 03, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it had hired three accomplished media veterans — Jack Randall, Dan Thomas and Dave Kupiec — as Senior Advisors with a focus on […]
Octopus Interactive Recognized as One of Ad Age’s Best Places to Work
Distinction Recognizes Company Culture, Employee Satisfaction BETHESDA, Md., Jan. 12, 2021 (GLOBE NEWSWIRE) — Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced today that it has been named one of the Best Places to Work for 2021 by Ad Age, a daily must-read for an influential audience of decision makers […]