Contact Us

Interested in advertising with Octopus Interactive? Please fill out the form below.

Are you a driver looking to join Octopus? Click here.

Contact Us

Interested in advertising with Octopus Interactive? Please fill out the form below.

Are you a driver looking to join Octopus? Click here.

Rideshare Audience

Reach the most sought after millennial audience.

Source: 2020 MRI Doublebase; 2021 Nielsen Study;
Mobility Brand Tracker (2020 Q4); Mobility Tracker – Safety Module (2020 Q4)

Deliver Premium Video Ads to a Captive Audience

Octopus is the only platform that allows your brand to engage with Uber & Lyft passengers at national scale.

Select Brand Partners

What our clients say:

“The team at Octopus is dynamic, creative, and all-around great to work with. The campaign that Octopus put together for us felt like a genuine extension of our brand, and we look forward to working with them again in the future.”

“The co-op was really happy about the look/feel of the campaign assets and thrilled that the campaign exceeded benchmarks!”

“Very attentive. Good customer service. Look forward to working with you in 2021”

The people were great to work with & it’s a cool concept!

“The team was fun and easy to work with, in addition to always coming to the table with new ideas to tweak and improve our campaign.”

“I enjoyed how the PlayOctopus team were really easygoing to work with and super helpful and informative every step of the way.”

“The account managers are great! Everything from getting campaigns live to quick creative turnarounds has been amazing!”

“You all make it so easy to execute a campaign!”

NPS score:

Goal

Drive engagement and increase tune-in for new game show

Solution

Custom Interactive Trivia Game

Results

Increased awareness by 72%
Increased tune-in intent by 26%
Achieved 2.82% CTR

Goal

Increase launch awareness, trial opt-ins, and favorability

Solution

Interactive Video and Custom Reactive Survey

Results

73% lift in brand favorability
4.74% Opt-in conversion

Goal

Drive in-store foot traffic and redemption of seasonal beverage at participating retailers

Solution

Interactive Video with Phone Capture

Results

40.7% On-Screen conversion rate
14% In-store coupon redemption rate

Goal

Promote awareness and purchase intent for new breakfast menu

Solution

Interactive Game & Custom Branded Survey

Results

68% increase in new menu awareness
41% increase in purchase intent within 30 days

Frequently Asked Questions

What is in-car advertising?

Octopus is the largest national network of video advertising screens inside of Uber and Lyft vehicles. Brands are able to reach an affluent and mobile 18-49 year old audience in a highly memorable and captive setting with premium video and unique custom content and full-funnel activations. Impression delivery is 100% verified and our audience reach is measured by Nielsen.

What kind of analytics do you offer?

Advertisers have full visibility in real-time into the performance of a campaign through our live dashboard. They have access to top of funnel delivery metrics like pacing, daily performance data, and geographic reporting along with lower funnel analysis of engagement performance, first party opt-in rates, A/B testing for optimization, and first-party leads that can funnel directly to the client’s CRM. Additionally, clients running surveys or brand studies have access to immediate response data to gain consumer insights faster and more effectively.

How can I advertise in Uber and Lyft vehicles with Octopus?

To learn more about rideshare advertising opportunities with Octopus, please fill out this form and a member of our sales team will get in touch with you.

Do we need to provide our own creative?

If you are running a video campaign, you can provide your video spot in the required specifications and format. If you are looking for a more unique and innovative activation, Octopus has its own in-house studio team that is able to create custom games, surveys, and video content from scratch.

How do you work with Uber and Lyft?

Octopus partners with the top Uber and Lyft drivers across the country and equips them with a video screen to enhance the rideshare experience through games, prizes and interactive content.

How much does it cost?

Campaigns on Octopus are sold on a CPM basis and range in cost depending on the type of campaign, customizations, targeting, markets, and volume.

What major brands do you work with?

Octopus works with world-renowned brands to reach a high-quality audience with premium video and branded content. Octopus partners include Disney, Red Bull, T-Mobile, Fox Entertainment, Wendy’s, Jose Cuervo, Walmart, and others.

Who is your audience?

Our core audience skews younger with 79% of passengers being 18-49, higher income, and is tech-forward with 72% of passengers cutting their cable cord in favor of streaming services. Our audience is difficult to reach through traditional linear channels and commands buying power in the marketplace making for an ideal consumer for many brands.

How does the product work?

Octopus partners with top-rated drivers to place screens in the back of their headrests. Riders can play games to win prizes and are delivered full sight sound and motion ads in a captive and engaged setting.

Does Octopus have programmatic inventory?

Yes, all Octopus inventory is available programmatically through a number of connections allowing you to purchase our inventory from your preferred demand side platform (DSP.) Octopus maintains a number of critical technology integrations to allow for a seamless activation and measurement process for your desired advertising outcomes.

As Seen In

In New York City, Octopus tablets display only non-advertising content, including interactive games, public service announcements, and public health and safety messages.

Engage Millions of Uber & Lyft Passengers

Contact Us

Contact Us

Rideshare Audience

Deliver Premium Video Ads to a Captive Audience

Select Brand Partners

Case Studies

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Solution

Results

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Frequently Asked Questions

As Seen In